FusionStorm is helping to drive a revolution in retail, providing an array of capabilities that enable retailers to reach today’s tech-savvy consumers. FusionStorm has leveraged its IT Delivered concept to create an end-to-end solution encompassing advanced retail technologies and supporting infrastructure.
Retail technology is evolving rapidly to keep pace with consumer expectations regarding the buying experience. To stay competitive, retailers need to more thoroughly engage today’s highly connected shopper and stay connected with consumers’ mobile preferences.
According to the 21st Annual Retail Technology Study conducted by Gartner Research, retailers are seeking to utilize technology to provide interactive product information and inventory visibility, create a rich shopping experience that drives sales and brand loyalty, and leverage cross-channel technologies such as mobile commerce. In order to do so, retailers must bring together IP communications, wireless, digital signage, audio/visual and other advanced technologies in a seamless, easy-to-manage environment. Retailers need a technology partner with the breadth and depth of expertise and the agility to respond to this industry dynamic.
That’s why FusionStorm was selected to help one of the world’s retail visionaries build out every new store from design through staging, logistics and deployment. FusionStorm is the go-to leader for comprehensive retail solutions from the back office to the point of sale.
Delivering Turnkey Solutions and Supporting Infrastructure
Design, Configuration and Testing
FusionStorm works with each retailer to design an end-to-end technology solution — whether common to all stores or unique to each location.
Integration and Deployment
FusionStorm delivers a unique value proposition for retailers seeking to rapidly and cost-effectively scale advanced technologies across multiple locations. FusionStorm’s Integration Center is a state-of-the-art warehouse facility, staffed by engineering and logistics specialists, that provides assembly, configuration, testing, inventory management and shipping services for plug-and-play installation of customized technology solutions anywhere in the world. FusionStorm’s Integration Center services are ideal for operating retail stores that cannot afford downtime for upgrades and new implementations.
New Technologies Transforming the In-Store Experience
Digital Signage
A key aspect of the high-tech revolution in retail involves breaking down the “digital wall” dividing in-store and online shopping. Digital signage is enabling retailers to create engaging in-store touchscreens where product comparisons, informational videos and product locations are displayed based upon customer inputs and demographic information. Real-time updates and promotions can have a measured ROI based upon consumer purchases during a given digital signage promotion period.
Wireless
Retailers are moving away from the traditional “cash wrap” point of sale to a location-based purchasing environment. Wireless technologies with built-in intelligence analyze purchasing patterns and alert sales associates when a customer is ready to buy. Handheld equipment enables a seamless experience and faster transactions.
Audio/Visual
The data network is also being called upon to support sophisticated audio/visual solutions that enable retailers to connect with customers through compelling entertainment. Today’s fully managed solutions enable marketing and merchandising teams to deliver customized multimedia content granularly based upon location, time of day and other criteria. FusionStorm is the only technology integrator with proven expertise in the design, implementation and support of retail A/V environments as well as the underlying network infrastructure.